What are Infographics?
An infographic is a collection of imagery, charts, graphs, and minimal text in between that gives an easy-to-understand overview of a topic.
Or
By definition, an infographic is a visual representation of any kind of information or data, it can help you present that information in the form of an attractive visual graphic.
Why should we use Infographics?
Infographics are engaging, grabs attention easily, easy to read, and it provide bunch of options to innovate like including not only graphs into the visuals but also images, fonts and icons. It is a very effective way of Visual Communication and can provide a quick overview of a topic.
How companies use Infographics?
Infographics can be thought as an upgrade from normal visuals such as simple Bar graphs, Pie charts, which can be easily created with the help of Business Intelligence (BI) tools such as Power BI, Tableau, QlikView etc...
Different sectors use Infographics differently. Examples include,
1. To promote new ideas or to showcase companies' profile so that it stands out from the rest.
2. Marketers can use infographics to drive more website traffic, increase visibility and brand awareness, and boost engagement. One of the main applications of Infographics is in Social Media Marketing.
3. Educators and trainers can use infographics to explain difficult concepts or break down complex information to make it easier to understand.
4. Non-profits can use infographics to spread awareness about a cause or social issue.
Top infographic makers
1. Canva
2. Venngage
3. Piktochart
4. easel.ly
5. Visme
6. Infogram
7. Vizualize.me
8. Snappa
9. Animaker
10. BeFunky
You don’t always have to build infographics from scratch, there will be plenty of templates available in these infographic makers along with an option to create custom Infographs. Most of these apps are actually web-based and they also provide all functionalities required for an infographic like adding a custom chart or a text or images etc. After you’ve finished customizing your infographic, you can either download it for offline use in image, PDF or HTML5formats.
Infographics designer in Power BI
You can create Infographics within Power BI by importing a custom visual from Microsoft Power BI official website. You can explore more on the topic using official Microsoft Power BI documentation link.
https://powerbi.microsoft.com/en-us/blog/quickly-create-infographics-with-the-infographic-designer-custom-visual-for-power-bi/
Infographics in Tableau
You can find infographics templates created in tableau here:
https://public.tableau.com/en-us/search/all/%23infographics
Future scope
Usage of Infographics increased drastically from past few years due to its advantage of readability and Effective Data Visualization technique. Infographics is effective method to create advanced data visualizations without compromising on interactivity and providing visuals in real time. With increase in big data there will always be scope for Interactive visualizations which is used to analysing them. Infographics can find its application wherever there is a need for creating charts or graphs or dashboards.
References:
1) What are Infographics?
https://visme.co/blog/what-is-an-infographic/
https://venngage.com/blog/what-is-an-infographic/
2) Top infographic makers.
https://buffer.com/library/infographic-makers/
